Those diamond commercials

OK, who's the killjoy that put the diamond commercials in the middle of the basketball game tonight? You know, the one where the guy is in some place that looks like Italy, and we then discover that he has flown in his wife's mother and father and pretty much every friend they have so that he can present her with a 43 carat, triple diamond, second engagement ring and "marry her again"?

Are there actually enough people that this would appeal to merit making a commercial for it? Who has that kind of money? Does this make every guy with a "real job" watching this game feel inadequate, or is it just me?